There’s research showing that it’s harder to be a female entrepreneur than a male one. This is just great. Sociologist Sarah Thébaud found that people favor male-led businesses over those run by women. “I looked at two different types of businesses, one in what I’d call a gender-balanced retail industry and the other in a high-tech industry,” Thébaud said. She asked participants in the study to look at business plans for the companies and decide if they were investment-worthy. The plans she gave them were identical, but she manipulated the first names of the entrepreneurs. The participants systematically rated women-led businesses to be less investment-worthy and less likely to be successful. They also rated women to be less skilled and less competent as entrepreneurs than their male counterparts, regardless of the industry of their start-up. According to Thébaud, that was the reason they didn’t want to invest in the women’s businesses. Here’s what Tory Burch has to say about being an entrepreneur.
Vice is going to be all about the ladies this spring. The news media conglomerate known for its rather male-heavy reporting has decided to launch a channel aimed exclusively at women called Broadly (clever, right?). It will cover politics, culture, lifestyle, sex, and fashion. According to The Hollywood Reporter, it has three series in the works already: A Day in the Life, which will follow women in various careers, Style and Error, which will focus on translating fashion from the runway to the street, and How (Blank) Found Feminism, which will show how famous people came to call themselves feminists. ”If you look at the current landscape of women’s media, it’s purely reactionary,” publisher Shanon Kelley said of the launch. “Blogs are either reacting to the news, gossiping about celebrities, or discussing the latest beauty and fashion trends. No one is telling original stories that women specifically relate to.” So clearly this will be very different from Oxygen and Lifetime, which is great and all, but can someone please start playing reruns of Felicity again? She went on such an important emotional journey!
The Treadmill of Death
Next time you’re on a treadmill, you’re going to want to pay attention. A recent study published in this month’s Mayo Clinic Proceedings found that your treadmill performance could predict your risk of death. We’re pretty sure that’s the plot of an upcoming horror movie, but this study is actually for reals. Long story short, people with better treadmill scores (based on the standard treadmill stress test) are less likely to die sooner, which means fitness level is the greatest indicator of death risk even more than family health history or diabetes. Bustle reported on the study and also cited a bunch of other weird studies that will supposedly fend off death (walking faster, eating fruit, surrounding yourself with friends who are crazier than you), so don’t go too crazy the next time you go to the gym.
Good news people who adore polka dots: Kate Spade is now adding furniture to the mix! And it’s going to be as pink as you would expect. Now you’ll be able to sit in a chair that matches your purse as soon as this May. The retailer is also expanding its partnership with another manufacturer to offer kitchen goods under the label “All In Good Taste,” which will debut in August. So basically when you aren’t sitting in your chair with a pillow on it that says “Champagne and Cupcakes Always!” you can be mixing those cupcakes in a Kate Spade bowl in your kitchen. It’s a Kate Spade world, we just live in it. Here are four lessons we can learn from the Kate Spade brand.
Austin Festival Giveaway!
Levo, Refinery29, Poncho, and Flavorwire want you to win a trip to the coolest festival of the year. Yep, it’s that one in Austin, featuring music, tech, and more. Get all the details here!